The Formula breaks down influence into a repeatable process
What is the formula?
that anyone can learn, apply, and master.
At HOI, we don’t just talk about influence—we demonstrate it in real time
Conversations
Agreements with Integrity advance discussions for everyone’s benefit.
Master Level 5
The key to influence lies in truly understanding others.
Emotional CONNECTION
creating a deep emotional connection.
Why "What is the Formula" Matters
Heart of Influence (HOI) is where the art and science of influence come to life. Built on the foundation of the Unblinded Formula, HOI is a dynamic space where entrepreneurs, professionals, and visionaries learn to master integrous influence—leading with heart, clarity, and strategy to create extraordinary outcomes. The Unblinded Formula breaks down influence into a repeatable process, combining emotional rapport, strategic questioning, and decisive leadership to go from Hello to Yes with integrity. At HOI, we don’t just talk about influence—we demonstrate it in real time, empowering leaders to build relationships, accelerate business growth, and make a lasting impact.
In a world where attention is fleeting, influence is the key to creating real, lasting impact. Whether you are leading a team, closing a deal, raising capital, building partnerships, or driving social change, your ability to influence with integrity determines your success.
At Heart of Influence, we don’t just teach influence—we demonstrate it, refine it, and help you implement it in real-time. By mastering The Formula, you will:
✅ Build deeper relationships faster
✅ Increase your sales and business growth
✅ Elevate your leadership and communication skills
✅ Create massive impact in your industry & beyond
✅ Develop an unshakable ability to go from Hello to Yes with integrity
Are you ready to unlock your full potential and master the power of influence? Join us at Heart of Influence, where we bring The Unblinded Formula to life through live experiences, coaching, and transformative conversations. Influence isn’t just about persuasion—it’s about integrity, leadership, and the ability to create meaningful breakthroughs in every aspect of your life.
The Unblinded Formula: A Step-by-Step Process for Influence
Establish Emotional Rapport
The first step to mastering influence is people respond to trust and authenticity, and The Formula teaches how to build rapport quickly and meaningfully.
Listening & Questioning
This step focuses on advanced listening techniques and asking the right questions to uncover wants, needs, and motivations.
Guide Conversations to Agreements with Integrity
Influence is about moving discussions forward in a way that benefits everyone involved. This step ensures that agreements are formed ethically and in alignment with long-term success.
The Three Steps of The Formula
✅ Establish Emotional Rapport – The first step to mastering influence is creating a deep emotional connection. People respond to trust and authenticity, and The Formula teaches how to build rapport quickly and meaningfully.
✅ Master Level 5 Listening & Questioning – The key to influence lies in truly understanding others. This step focuses on advanced listening techniques and asking the right questions to uncover wants, needs, and motivations.
✅ Guide Conversations to Agreements with Integrity – Influence is about moving discussions forward in a way that benefits everyone involved. This step ensures that agreements are formed ethically and in alignment with long-term success.
Experience The Formula In Action
Influence is often thought of as an art, but there is also a science behind it. The Formula breaks down influence into a repeatable process that anyone can learn, apply, and master. Whether you are an entrepreneur, a business leader, an attorney, or a professional looking to expand your impact, The Formula provides the framework to help you go from Hello to Yes with integrity, speed, and effectiveness.
Influence is about moving conversations forward with integrity. The Formula teaches you how to guide discussions in a way that leads to mutually beneficial agreements—without pressure, force, or manipulation.
